Environmental Responsibilities

As a consumer brand we feel it is our responsibility to design, manufacture and distribute products that have as little an environmental impact as possible.

We take it as a serious responsibility to our customers to ensure them that the products that they are using are eco friendly.
Throughout the whole product life cycle we take important steps to keep our products green, here is how:

Design
From the very first design of our products we look at new technology that can help reduce power consumption, we also source raw materials that are either sustainable or that can be manufactured using non-toxic chemical processes.

Manufacturing
During the manufacturing process, in order to maintain a low power consumption we use weekly quotas of power to each product batch produced, ensuring that we only use the minimum required amount of power to produce our products. Any waste produced during manufacturing is also recycled for new products.

Packaging
All our products are packed using APET plastic, which is 30% consumer recycled, and recyclable. We also use 100% recycled paper for our paper cards and use environmental printing methods on the plastic and paper. Where possible we also use renewable Japanese bean ink for printing.  All of our packaging suppliers are ISO 14000:2004 certified.

Distribution
We work with a close network of distributors who all take responsible roles to ensure any waste materials from packaging or returned goods are collected according to local legislation, such as WEEE. We also have designed our packaging and carton boxes to be more space efficient, so that each products carbon footprint is lower.

We also believe it is important to not only continuously take from our planet, but to also give back. This is why we donate a percentage of our profits to the charity Trees for Cities, www.treesforcities.co.uk who specialise in Urban Replantation Projects.
If you wish to learn more about our Environmental Responsibilities then please contact .(JavaScript must be enabled to view this email address)